Retail Trade
A retailer is a middleman who buys goods from the manufacturer or from the wholesaler
and sells to the many consumers. A retailer’s functions are numerous:
FUNCTIONS OF A RETAILER:
Provides goods in convenient quantities.
Provides goods in convenient locations.
Provides goods in convenient times.
Provides a variety of goods.
May provide pre-sales and after-sales services.
May provide credit facilities.
May provide delivery service for some goods.
Deals with customers’ complaints.
Provides advice and information to customers.
May provide self-service.
Acts as a channel of distribution between customers and the manufacturers
Provides goods in convenient locations.
Provides goods in convenient times.
Provides a variety of goods.
May provide pre-sales and after-sales services.
May provide credit facilities.
May provide delivery service for some goods.
Deals with customers’ complaints.
Provides advice and information to customers.
May provide self-service.
Acts as a channel of distribution between customers and the manufacturers
of good...
0 comments:
Post a Comment